Last month we invited a closed group of retail leaders with a common goal: optimising digital to grow reach and sales in international markets.
During the session, the group – which comprised both large and small retail brands and pure-players from a diverse range of product categories – shared the pain and challenges they’re facing in addition to strategies, channels and techniques they’re deploying to win in international markets.
A number of key themes quickly emerged including trading in Europe postBrexit, balancing brand control and reach when working with marketplaces, and the importance of operating in line with local expectations.
Definitely the problem we found when we have existing demand within in a country is that you might just have a bigger percentage of people who are willing to bite first, but this might not actually turn out to be as big an audience as you would expect later when fully launched…
To read more, download the report to view the full findings.