In order to become a digitally native luxury brand, you must put your customers first and at the core of your business: you must be customer centric.
Customer centricity is more than simply offering great customer service. It means offering an exceptional and seamless customer experience right through the customer value journey; from discovery and awareness, through the purchasing process, into post-purchase and beyond – regardless of channel. This is only achievable with the right business structure, technology which supports and drive business growth, and staff who are empowered to live and breathe your brand values.
Key Topics of Discussion
- CSR, Climate Change and Sustainability
- Conquering China… in China, and in the ROW
- Affordable Luxury & The Future Shopper
- Driving Informed Personalisation
- Blending Physical & Digital for a Luxury Concierge Experience (boutique purchase)
- Activating the Holy Trinity of Retail Experiences to Drive Customer Loyalty (post-purchase)
- Building the Right Organisational Structure to Support a Luxury Business
- The Role of the Boutique in the Future of Luxury Shopping
- The Final Mile
Audience
Tailored for directors and heads of eCommerce, digital, marketing, retail/boutique and operations.
Seats are limited and conditions apply. To learn more, please register your interest here or contact Simon Pickles on: simon@thehive-network.com
CONTRIBUTIONS FROM:
Anders Severin,
Chief Customer
Officer,
Acne Studios
Pascale Morillon,
VP Client & CRM,
Burberry
Francois Le
Troquer,
Advisor,
Carolina Bucci
Chris Watney,
Boutique Director,
Christian Dior
Couture
Sara Lewis,
Commercial &
Brand Director,
Fashion Concierge
Farfetch
Tom Berry,
Global Director
Sustainable Business,
Farfetch
Federica Roux,
Director Marketing,
Communications & Digital,
Galeries Lafayette
Gary Bott,
Managing Director,
Gentle Monster
Will Lockie,
Digital Director &
Global Head of
eCommerce,
Georg Jensen
Alfonso Beaufils,
eCommerce Manager,
LVMH Moët
Hennessy
Laurent Piffaut,
Retail Operations
Director,
Prada
Celia Bosch Torres,
Brand & Business
Development Director,
Puig
Maria Katz,
Senior Digital &
CRM Manager,
Sarah Chapman
Skinesis
Rob Otero Viz,
Director of Strategic
Programmes,
Selfridges
Robin Phillips, CEO,
WatchShop
Mark Dugdale,
Marketing Director,
L’Occitane En Provence
Haley Duholke,
Brand Marketing Manager,
Stella McCartney
PARTNERS:
MEMBERS
