Shoppers now expect to move seamlessly between digital and in-person touchpoints—from browsing online to collecting in-store. But for many retailers, fragmented systems and complex data flows make a unified experience hard to deliver.
This is particularly challenging for players with significant physical store networks, particularly omnichannel businesses who often blend retail, service, and fulfilment functions, creating a strong need for real-time, accurate customer data to deliver a seamless customer experience.
In this session, we’ll focus on practical strategies that are helping brands close these gaps, including:
- Connecting customer data across apps, websites, POS, and stores
- Building a cohesive multichannel payments strategy
- Streamlining click-and-collect and BORIS journeys
- Strengthening loyalty with a single customer view
- Overcoming operational barriers
If improving digital-to-store integration is a priority for 2026, we’d be delighted to have you join us!
In partnership with:
Adyen is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M and Microsoft
