For an online retailer having effective product descriptions could be the difference between capitalising on all the effort spent bringing the customer to your site  and simply losing them at the final ‘hurdle’ in the shopping journey.

One of our Hive Partners, Quill, recently surveyed 100 UK female shoppers aged 18 – 30 years, to help define the key characteristics of high street fashion product descriptions that convert, so readBasket or Bounce  to find out how to create fashion product descriptions that will keep your customers continuing through to Check Out.




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