Watch: New Look’s Paul Rasmussen explains what innovation means to him

Wednesday, November 7th, 2018


“Innovation is an overused word” believes Paul Rasmussen, Head of Digital at New Look who takes a unique approach to innovation.  Rather than focusing on the latest tech Paul firmly believes that changing human behaviour and the way in which teams interact is core to innovation in business.  In his view ‘technology should be a facilitator [for innovation] rather than anything else.” 

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