Alex has worked in digital and eCommerce for over 20 years, for brands such as Lidl, Waitrose, GAME and luxury wine merchant Berry Bros. & Rudd. His experience spans all areas of online commerce including buying, marketing, trading, analytics, customer service, content, as well as building digital teams. He is passionate about seeing clients reach their full digital potential.

Alex recently founded Thistle Digital with a specific purpose: to help retail decision-makers invest in their digital channels, at the right time, with the right resources. This means equipping businesses with meaningful, sustainable strategies combined with actionable implementation plans, and ensuring all outcomes have clear business and customer benefits.

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