Roadmap to D2C fulfilment

Many members have questions around fulfilment as they look to capitalise on D2C, and invest in eCommerce alongside existing wholesale and retail channels. We asked members in our network who successfully scaled a D2C offering during the rollercoaster of consumer demands during the pandemic to share their lessons learnt.

While there is no one size fits all roadmap for D2C fulfilment, here is the Retail Hive collective’s answer to a roadmap for evolving from wholesale to a D2C fulfilment Utopia…

Source: Digital Boardroom, 9 Feb 2021, with Asics, Groupe SEB, HelloFresh, Kellogg, LoveHoney, Ideal Shopping Direct, Life Style Sports and recommended partner DHL.