As Retail Hive members discussed at our Engaging the Connected Customer meeting, finding a balance between engaging and overwhelming your customers can be difficult. It can be even more complex when it comes to enabling push notifications. Yet a successful push strategy is essential to making your app a ‘must have’ and not just another drain on your customer’s mobile memory.

That’s why Retail Hive partner TUNE have created an e-guide to help you create your own perfect recipe for a successful push strategy.

In Mobile Marketing Cookbook: Whip up the Best Push Notification Strategy, you’ll find tips on segmentation, permission settings and overall best practice to help you create a push notification strategy that works for you.