Our love of queuing, yet unwillingness to make small-talk with strangers are quintessentially British habits, much like strawberries and cream.

Yet a recent retail report by Hive partner, Adyen, suggests our habits are changing and we, as consumers and retailers, are becoming less British than we thought.

In fact 57% of consumers surveyed said queuing is their biggest frustration with the in-store experience. Whilst 48% of people actually preferred to deal with a person rather than  machine when paying for an in-store purchase.

The Adyen Retail Therapy Report is part of Adyen’s mission to explore what UK shoppers really want; it examines attitudes to the traditional in-store shopping experience compared to online and how attitudes to shopping differ between genders, groups and individuals.

DOWNLOAD ADYEN RETAIL THERAPY REPORT NOW

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