The Humble Shopping Trolley…

At our recent Exchange Meeting we were joined by Rory Sutherland, Vice Chairman, Ogilvy for a super interesting keynote talk. You could see the eureka moments happening in our member’s brains as Rory spoke – giving really interesting and refreshing takes on behavioural sciences and how they impact the way the consumer shops. We thought we’d get what was covered into an easily digestible scribe… Enjoy!

We’ll be keeping these behaviours in mind throughout the following meetings:

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