The Hive Exchange Series

Harnessing the Power of Communities

At the beginning of March we said a temporary goodbye to our physical meetings in style. Hosted in the beautiful Luton Hoo, we brought together 80 retail leaders to share insight and encourage collaboration.

This report series outlines the constant state of change that the retail industry is in, and the challenges and solutions that our members are facing. It will cover the sixteen topics deliberated by the group, commissioned into separate chapters and organised in three streams:

  • Using Customer Data
  • Content & Communications
  • Strategy & Technology

Harnessing the Power of Communities

Chapter 1 looks at the power of communities to drive loyalty and advocacy, with additional spotlights and advice from Retail Hive members written during the pandemic. It explores how building engaged customer communities can encourage brand loyalty, incentivise advocacy and result in the creation of UGC at scale…

Thanks to social media, customers today have unprecedented reach and influence amongst their fellow shoppers. Their power is so prevalent that authentic user-generated-content (UGC) repeatedly outperforms brand content, both in terms of engagement and conversion.

Download the report to read the findings.

Interested to read the full report?

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