‘Couples’ therapy for your brand and your consumers. Honestly it’s not as crazy as it sounds.
Many of Retailers are grappling with consumer loyalty; ICLP, one of our Retail Hive partners, are experts in this field, having recently discovered similarities between what makes consumers loyal to brands and what makes them loyal to their friends and loved ones. Read more…
So yes it’s true. ICLP are actually taking retail brands and their consumers to “couples’ therapy” in order to understand the importance of passion, intimacy and commitment in six distinct customer relationship types, and to identify what to do when one or more of those elements
Download the report ‘Getting to the Heart of Loyalty’ here now