‘It’s the hardest thing you can ever do’ states Alistair Fey, Area Manager – International for Debenhams when asked how easy it is to change the culture of a business; in this exclusive Retail Hive interview at our Collaboration for Innovation meeting, Alistair gives his view on how retailers can best orchestrate cultural change within their business:

Watch Alistair’s full interview here, in which he talks about the best strategies retailers can adopt when competing with digital giants, such as Amazon:

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