Watch: Louisa Nicholls, John Lewis Online stresses the importance of ‘getting the basics right’ when looking to invest in new tech

Digitisation, eCommerce, Strategy

At our Retail Hive Innovation meeting, we asked Louisa Nicholls, John Lewis Online, what advice she would give to retailers today looking to invest in new tech; “getting the basics right” was top of her list before getting distracted by the likes of  IoT and VR.

Watch the full interview with Louisa here as she speaks candidly about what innovation means to her and the importance of quantifying success.

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