To support our members – whatever stage they’re at on their data journey – we invited recommended partner Precisely to host a closed discussion with retailers to share their experiences breaking down data silos.
The group was made up of omnichannel specialists, customer experience experts, BI developers and data scientists representing a diverse group of brands, from consumer electronics through to luxury beverages, homeware and fashion.
Whilst some of the group are in the early stages of building new data warehouses and data lakes, others were more heavily focused on investing in customer data platforms to provide a truly omnichannel experience for their customers and use the data to drive better engagement.
This report summarises the discussion, with spotlights on the brands involved and commentary from members.
It’s key for us to understand what our digital data hub looks like and what it contains; so that we can work backwards to where we are, with appropriate solutions in place that are maintained at a reasonable cost.”
Digital and Technology Transformation Director, La Perla