At our Retail Hive Innovation meeting, Robert Amor, who leads the Retail Innovation team at Farfetch, spoke to us about how retailers can protect their high street presence and how valuing your in-store associates is a crucial part of this survival strategy;  “your in-store people will know brands better than any algorithm will” stated Robert who recommends retailers blend new technology with the pivotal role of store colleagues to deliver a truly personalised experience for today’s customers.