The days of sidelining and siloing data to separate business functions are already over for many retailers. Instead, these progressive businesses are already working towards a data-centric culture where all decisions are based on measureable records and statistics.

Kurt Geiger’s Ket Patel discusses how businesses need to take away the ‘fear’ of data to help create a data-centric culture.

Watch Ket’s full interview here which includes advice for businesses who feel they are simply ‘drowning’ in data: