Interpreting Shopper Intent to Maximise Conversion

Customers have high expectations of searching for and finding products with minimal effort. If retailers aren’t able to interpret that intent and suggest the best product options to their customers they run the risk of that customer abandoning their intended purchase altogether.

In today’s world retailers don’t often have the manpower or capacity to rely on an internal team’s rules-curation so having the right technology has become a key opportunity in increasing AOV, reducing zero results and harnessing behaviours signals which in turn fine tune and improve search results.  

Source: Digital Boardroom, June, with Philips, Tory Burch, River Island, Harvey Nichols, Vacheron Constantin, Samsung, G Star Raw, Oak Furniture Land and recommended partner Lucidworks.