The Hive Café is our online only, drop in conversation format. Join informal chats on community hot topics and priority lists. Share stories, ask questions and collaborate for sustained change with a group of trusted peers. As always with our Hive Cafés, come armed with a cup of coffee and an open mind.
Check out our upcoming schedule and get involved below!
Your Peer Group Is Your Secret Source – Closed Doors, Open Minds, Chatham House Rule Applies.
How to Approach Answer Engine Optimisation (AEO)
21st May 2026 | 12:00 – 13:00 pm (BST)
AEO is now seen as essential for retailers, as more shoppers come to rely on AI-powered tools like ChatGPT, Google Gemini, and Microsoft Copilot to discover products and support purchase decisions. Unlike traditional SEO, which focuses on ranking web pages, AEO is about ensuring your products and brand are selected, summarised, and recommended directly within AI-generated answers.
This discussion will allow you to dive into how to structure product data, FAQs, and content so it is easily understood and surfaced by answer engines. Topics will include:
- The changes required for structured data
- How to approach product feeds, reviews
- How to ensure your content improves visibility within AI responses.
- Marketplaces and platforms – how they influence AEO
- Measurement and strategy: how retailers track visibility in AI answers, adapt content strategies, and balance AEO with traditional SEO.