An exclusive, invite-only boardroom breakfast – will convene senior tech strategists responsible for shaping technical roadmaps across major UK and international retailers and brands to explore the rapidly emerging world of agentic commerce. Held under Chatham House Rule, this discussion-led private breakfast, Agentic Commerce: What Happens When AI Starts Shopping for Your Customers?, will unpack how AI agents are beginning to act on behalf of consumers, reshaping customer behaviour, decision-making, and the path to purchase.
Attendees will gain insight into early adoption signals, shifting payment dynamics, evolving questions of sovereignty over the customer relationship, and the implications for fraud, authentication, and brand visibility. The session will also focus on practical preparation – highlighting immediate opportunities and longer-term strategic bets – to help retailers future-proof their technical infrastructure for a world where AI has an increasing role in driving transactions.
1. What is Agentic Shopping – and How Close Are We?
What is the current reality of agentic shopping and AI acting on behalf of the customer?
Where are we already seeing early signals of adoption?
Which customer profiles are most likely to adopt agentic first?
2. The Shift in the Payment Moment
How do payment flows, authentication, and authorisation need to evolve?
How should brands think about fraud and liability?
3. Owning the Customer Relationship
If AI intermediates the journey, who controls the checkout experience?
How do brands stay visible when decisions are delegated?
4. Preparing for What’s Next
Where are the immediate opportunities, with a view to longer-term bets?
The payments perspective – what Adyen sees as likely, probably, or inevitable
How can brands prepare for the change?
Venue: The Ivy Tower Bridge, One Tower Bridge, Tower Bridge Rd, London SE1 2AA
Time: 08:30am – 10:30am
In partnership with:
Adyen is the financial technology platform of choice for leading companies. By providing end-to-end payments capabilities, data-driven insights, and financial products in a single global solution, Adyen helps businesses achieve their ambitions faster. With offices around the world, Adyen works with the likes of Facebook, Uber, H&M and Microsoft