Hive Recommends

Primary Research Services

Independent, co-branded research reports to be published by The Hive Research Services and Solution Partner. The research is structured around an initial hypothesis agreed with Solution Partner and consists of a combination of quantitative survey results and qualitative on-the-record interviews with commentary provided by The Hive editorial team and Solution Partner.

How it works:

The Hive has a wealth of contact data for each of our industry verticals. Our database is proprietary, we don’t give / sell access, and we only use it for marketing our events and distributing our content and conducting in-depth research with market participants.

  • The Hive can survey our members on a topic of interest to the partner
  • Data selection for researches can be tailored to the partner’s specific brief. Insight gathered can be quantitative (based on a survey completed by >50 market participants), qualitative (1-1 interviews and case studies to add depth to the aggregated survey data), or a mix of the two.
  • The Hive can distribute findings / research reports to our database / at events / through affiliates
  • Partner can distribute internally and through external channels
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The Hive Research Services offer partners tools to:

  • Research trends / priorities in a specific target market
  • Develop original thought leadership to establish or increase brand awareness
  • Support business developers looking to engage in meaningful sales conversations with clients / prospects
  • Serve as a foundation for a PR / advertising campaign
  • Engage clients in a non-sales format with significant value-add
  • Draw attention to an emerging trend and enabling technology
  • Identify emerging best practices and cast their probable impact and desired solutions in an intelligent framework
  • Generate sales leads
  • Create sales collateral

Our Data:

We have a focused, senior database of buy side leaders who regularly enjoy and respond to insights and content pieces.

Process:

  • Coordinate with partner on hypothesis, content and structure
  • Develop questionnaire / line up interviews / data select (including partner recommended contacts)
  • Conduct research
    • Qualitative research (1-1 interviews for deep dive insight on the topic, case studies, etc) with selection of contacts
    • Quantitative research through marketing channels backed up with phone research
  • Write up report, coordinate with partner
  • Design report
  • Print, deliver, promote, distribute
  • Analyse findings, coordinate with partner

    Research in action:

    Global Pulse: FX Platforms

    The Global Pulse: FX Platforms report was commissioned as a result of our buy side members expressing a strong desire to be able to benchmark and subsequently present collective feedback to providers on their demands and requirements.

    We partnered with CME Group to produce a series of 3 reports covering the European, North American and Asian perspective. Each has been extremely well received and consumed globally by members, partners and the press.

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