Digital River Blog Post – HTC Launches Site in 6 Weeks with Digital River Integration Specialists


The Customer

As a global leader in mobile innovation and design, HTC is credited with creating the first Android smartphone, Microsoft-powered smartphone and the world’s first touchscreen smartphones.

The Challenge

HTC needed a solution to launch their highly anticipated RE Camera product online in just a few short months.


The Solution

When the cost and time of building their ecommerce solution in house proved to be too high of an investment, HTC looked to Digital River to provide a single solution for all the back-office commerce operations they needed.




The Story

In the competitive market of high-end electronics, speed-to-market is imperative and a best-in-class commerce experience is essential. HTC faced the challenge of finding a partner to help launch its highly anticipated RE Camera online in just a few short months. Ed Kuhner, VP of Customer Experience, HTC Americas, considered building a commerce solution in-house. However the cost and time to develop the back-office components proved to be too significant an investment in time and capital for the short window needed to launch.

Of all the outside partners HTC considered, Digital River was the only one able to provide a solution that included fraud management, tax collection and filing, Merchant of Record capabilities, and payment processing from a single point of contact.

Digital River’s Payments & Risk solution proved to be the turnkey, agile, SaaS-based solution HTC needed for quick and easy development. The solution offered the necessary commerce infrastructure for legal and fraud protections. Digital River’s team delivered integration expertise and expert technical consulting to implement the right system architecture solution and managed all merchandising and launch elements to ensure a flawless product launch.

In just six weeks, Digital River worked closely with HTC and successfully delivered a fully integrated, direct-to-cart, HTC branded ecommerce store. In addition to providing ongoing guidance around marketing promotions and performance insights, Digital River monitors and blocks fraudulent payment activity before processing orders, collects and remits sales tax, and ensures compliance with global commerce laws.