A flexible and fast way to generate awareness and opportunities for follow up is to develop and send a piece of content across The Hive Network that peaks the interest of senior retail members through the value it offers whether research based, opinion based, case study led, practical and useful with tips and ideas, the appeal must be at Director / C-Suite level.
With an average open rate of 29% and click through rate of over 3%, largely because we do not send huge volumes of mailers, this is a great channel to generate immediate follow up opportunities.
Content Details
- Each Content piece is sent X3 times across a 2-week period to maximise the results.
- Content is hosted on website and accessed via link within the email.
- The Hive can write content on behalf of client if required (additional costs apply).
- The Hive captures all campaign details.
- Data supplied back to partner for personalised follow up.
NB, we do not promote mass mail follow up.
Very open and positive environment to engage with key people in the industry
Account Director, Metapack
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