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Drawing together some of the most cutting-edge insights from The Hive community, with a sprinkle of benchmarking and a healthy dose of practical tips.
Social is the new search. As customer journeys shift away from traditional advertising and increasingly begin on TikTok, Instagram, and other social media platforms, the role of user-generated content (UGC) and scalable storytelling has never been more critical. Unpack next steps, expert viewpoints, and more in our Hive Mind Guide to Storytelling with Vaimo…
Download our brand new Hive Mind guide, for your peers’ thoughts on:
- How UGC is proving its worth in increasing conversion rates, community loyalty, and engagement (when done right!)
- Why shoppers trust other customers more than traditional marketing channels
- The struggle to scale UGC effectively across vast product catalogues
Retailers face a dual challenge: building authentic brand narratives while also feeding the constant demand for fresh content across social platforms.
UGC is essential. It brings authenticity and trust, especially when layered into the shopping journey.”
Adam Fulford, Chief Strategy, Customer and Commerce Officer, Vaimo
Adaptive content is key. Whether it’s a fashion-forward 20-something or a cost-conscious parent, the platform should shift tone and experience accordingly. This requires not just front-end responsiveness, but a deep understanding of audience behavior and content segmentation.”
Adam Fulford, Chief Strategy, Customer and Commerce Officer, Vaimo
