The Hive Mind Guide to:
In partnership with:
Drawing together some of the most cutting-edge insights from The Hive Community, with a sprinkle of benchmarking and a healthy dose of practical tips.
Improving post purchase communication is the key to reducing returns and associated costs, cross selling and ensuring a good customer experience. We asked Retail Hive members how they’re ensuring their systems are integrated to simplify the customer journey – pulling out some of the current actions you should consider, and what to avoid as you increase the sophistication of your post purchase customer journey.
Download our practical Post Purchase Hive Mind, which covers:
- 85% of shoppers abandon brands after a negative customer experience – discover the post-purchase strategies that keep customers coming back
- How members are deploying customer segmentation as the secret weapon to reduce returns costs while delivering personalized experiences that drive loyalty
- As well as using multi-channel communication beyond email to create frictionless post-purchase journeys that increase repeat purchases
Post purchase, advanced data-driven customer segmentation can provide a granular understanding of customer behaviour, from browsing history to purchasing patterns.
By analysing these data points, brands can predict future buying trends and optimise inventory management to ensure that the right products are available when and where customers need them.
Toby Bland, Business Development Director, Capita
