Storytelling at Scale and UGC
in collaboration with
Drawing together some of the most cutting-edge insights from The Hive community, with a sprinkle of benchmarking and a healthy dose of practical tips.
Retailers face a dual challenge: building authentic brand narratives while also feeding the constant demand for fresh content across social platforms. How do you generate high-quality, relevant content across thousands of SKUs or multiple regions? And how do you do it at pace, without a dedicated team of content creators or an infinite budget?
This guide brings together insights from members of The Retail Hive community – this isn’t just theory about social media – it’s a practical playbook from retailers who are successfully scaling UGC and measuring its bottom-line impact.
“Some of our UGC challenges are scale – we have a very large catalogue of a million products. We’re running trials that are bringing UGC onto product pages… we can do it manually but how do we scale this. And more importantly, does it bring conversion?” — Big Box retailer
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Download our brand new Hive Mind guide, to:
Learn how to turn customers into brand advocates through omnichannel community building
Discover proven attribution methods to track UGC’s direct impact on revenue
Get platform-specific strategies that treat each channel as unique storytelling space
Access real implementation examples from retailers managing millions of products
Stop trying to look like everyone else. Too many websites feel interchangeable. Differentiation can come from design, tone, interactivity – even small UX decisions. What’s your brand’s digital signature?”
Adam Fulford, Chief Strategy, Customer & Commerce Officer, Vaimo