Inside the Hive Community
Drawing together the very latest insights from across all of our Sub-Hives, this report packages up everything we’ve learned so far this year.
Broken down by cohort, it gives you insider tips and practical advice straight from the retailers who are navigating today’s hurdles and opportunities first-hand.
Retail doesn’t stand still and neither do the challenges and opportunities facing our community.
This Mid-Year Report shines a light on where leaders are investing, what’s keeping them awake at night, and how they’re turning trends into action.
From data-driven eCommerce to AI-powered decision-making, from sustainable supply chains to customer experiences that build loyalty, this is your guide to what’s really shaping retail right now.
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Why download the report?
Inside you’ll find:
eCommerce priorities – how leaders are balancing platform investment with smarter trading and the growing focus on clean, trustworthy data.
Technology insights – why composable systems, modernisation and AI are leading the charge, plus the barriers still holding businesses back.
Customer Experience trends – building loyalty through data, advocacy and proactive service, while laying the groundwork for GenAI.
Digital Marketing focus – the shift toward performance-driven channels like search, social, and video and the rising power of authentic UGC.
Supply Chain challenges & opportunities – from sustainability and automation to navigating cross-border complexity and planning smarter.
Insight from our Members
When I consider what separates the great projects from the good ones, those which transform not just what the business does, but how it thinks, one consistent theme stands out.”
Robert Bates, Head of Decision Sciences at Curry’s
We’re moving toward intent-led personalisation, ensuring the customer journey feels seamless whether it’s online or offline. It’s not just about showing products – it’s about surfacing content or solutions that match their intent, like recognising when someone is shopping for a gift rather than themselves.”
Martin Bell, Digital Director at Hotel Chocolat