Wade Group CEO, Oliver Spark on why a cultural change in retail is needed

Friday, May 11th, 2018

Oliver Spark, Wade Group CEO, outlined at a recent Retail Hive meeting the importance of understanding customer data, from the store assistant to the Chairperson.  Watch Oliver explain the cultural impact this will have on any business:

Watch Oliver’s full interview as he discusses the progress made in retail to achieve a 360° view of the customer, the gaps remaining and how – potentially – these gaps are going to be filled:

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