If you are thinking about entering the German ecommerce market, there is much to consider. Germany is the 6th largest eCommerce market in the world, and 3rd in Europe after the UK and France.
With a total turnover of €105.6 bn2 in 2016 (up 10% from 2015), Germany is a very lucrative country to be selling in, especially online. The internet penetration rate in Germany is very high at 89%, with one of the biggest number of web users in Europe — 62.9 m people.
According to a recent report by eCommerce Worldwide, Germany would be a strong country to start with if you’re considering cracking international markets. As with all markets, take into account local characteristics and preferences. In this case, be sure to allay German shoppers’ main fears about cross-border shopping, by stressing your commitment to stress-free returns, and providing responsive and helpful customer service.