Kurt Geiger’s Ket Patel explains how to create a data-centric culture in retail

Friday, May 11th, 2018

The days of sidelining and siloing data to separate business functions are already over for many retailers. Instead, these progressive businesses are already working towards a data-centric culture where all decisions are based on measureable records and statistics.

Kurt Geiger’s Ket Patel discusses how businesses need to take away the ‘fear’ of data to help create a data-centric culture.

Watch Ket’s full interview here which includes advice for businesses who feel they are simply ‘drowning’ in data:

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