- Why discovery will move before checkout does How AI is already sitting between customers and traditional search – and what you need to do before the market fully forms.
- Fix your product data first If AI cannot read you, it cannot recommend you. Why titles, attributes, schema and structured content are now discoverability assets, not just operational ones.
- How trust signals become ranking signals Reviews, Reddit, third-party mentions and brand reputation are increasingly how AI decides which brands deserve visibility.
- Five things you should be thinking about next Lessons from Shopify’s view across thousands of merchants – from emotional vs functional categories to the risk of platform dependency.
- Your 12-month agentic readiness playbook A practical phased action plan covering foundations, discovery, customer relationships and strategic flexibility.
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