The Retail Hive: D2C for Brands Digital Week, 19-20th January 2022

Location: Your desk, sofa, wherever you choose!

Brand Power

Following a transformative year in customer behaviours and expectations, the need to provide a unique, memorable journey to brand-shoppers has been brought to the fore. The online world has become more accessible and more convenient than ever before, and consumers are faced with incredible choice. How can you continue to differentiate the experience of shopping direct?

In this digital age where data is king and value creation is key, it has never been more important for brands to own the relationship with their customers, open a direct line of dialogue and control the brand narrative. Are you engaging your customers in an emotive journey with your brand?

Brands must grapple with the unique challenges of direct-to-consumer operations, from managing multiple channels to enhancing partnerships, all whilst delivering an exceptional experience for consumers. What are the best strategies to unlock the potential of your brand for increased loyalty and engagement?   

Your peer group is your secret source – closed doors, open minds, Chatham House Rule applies.

Interactive discussion individually tailored for:
Digital and eCommerce Directors, Heads of D2C, Product, Experience, Marketplaces, and Customer Loyalty

Topics of discussion will include:

Wednesday 19th January

  • Reducing friction from encounter to checkout
  • Planning for scale and efficiency
  • Creating personalised experiences
  • Communication Authentically through all channels

Thursday 20th January

  • Gaining a single view of customer data
  • Finding effective ways of driving customer acquisition
  • New models of delivery
  • Balancing D2C with other channels

Pollen Groups:

  • Subscriptions, rentals and other alternatives
  • Adopting a culture that supports transformation

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