The next generation of shoppers are clear about their needs. How retailers can tap into this market and best place themselves to connect and communicate with a new consumer is still up for debate. With older Gen Z’s now making up a considerable portion of discretionary spend, understanding from your peers how best to approach your wider strategy to include this important demographic is essential.
This is your opportunity to bring your stories, roadblockers and expertise to the table in a group of trusted peers. As always with our Hive Cafés, come with a cup of your favourite hot drink, stories, and insights!
Your Peer Group Is Your Secret Source – Closed doors, Open minds, Chatham House Rule applies.