It’s been a tough year, but are we finally living through the dreaded retail apocalypse that had long been predicted? Not exactly.
This is a storm to be weathered, and boosting operational efficiency is the best way to make it through to the other side. Imagine your worst weekend sales figures ever, then slash them in half and extend them over an entire year. That’s the new reality retailers are facing - and there’s no sign of it letting up.
Frontline store teams must keep customers safe and provide them with an enjoyable shopping experience, all while cutting operating costs. And don't forget about growing sales.
The pandemic has exposed and intensified inefficiencies within retail stores. This has created a “perfect storm” for teams:
- Fluctuating consumer demand
- Inefficient processes
- Overwhelmed staff
With the constant fluctuation in foot traffic most retailers have experienced this year, it’s so important that the customers that do come in convert.
COVID-19 is the catalyst that will change the way retailers operate. But how can each store be more efficient when time and resources are scarce?