When The Athlete's Foot wanted to increase their eCommerce growth they wanted to enable a de-centralized fulfillment system that could pick and deliver orders from store locations, whilst centralizing and consolidating inventory data. This capability would give the entire store Network consolidated and centralized information to make the omnichannel experience work for both the stores and customers. The company needed a smarter solution for omnichannel order management, to allow the store and franchisee network to be part of the ecommerce process.
Fluent Commerce’s omnichannel order management platform makes the end to end process easier, faster and more convenient. The solution helps the retailer fulfill orders in the most cost-effective way possible, while offering customers a variety of delivery and pick-up options. By making its digital arm an extension of its store network as opposed to maintaining ecommerce as a separate channel, the retailer now operates across all channels as one brand.