In 2019, LK Bennett took the decision to restructure its business and distribution presence. The new strategy would see all markets being served by the UK webstore using a cross-border model.
LK Bennett required a very swift turnaround time to implement a cross-border solution – just 10 weeks. The company needed a partner that could deliver a complete solution including pricing, checkout, localization, duty and tax calculation, delivery and returns. The US market was the first priority, followed by, a second wave of 27 EU countries plus Norway and Switzerland. Wave 3 is set to include Canada, Australia, Middle East, Mexico and Russia.
With experience in over 200 markets, eShopWorld put together a ‘go-live’ plan that would deliver LK Bennett’s US cross-border solution in just 8 weeks. The plan considered the entire cross-border eCommerce value chain, localizing the experience for shoppers across multiple touchpoints such as checkout, payments, fraud, logistics and returns.