When the search project at Carrefour Spain commenced, the main challenge was to design a search able to warmly welcome any consumer regardless of their search intention. Having in mind the complexity of the huge catalogue that Carrefour manages, and the diversity of search intents due to such a wide offer, the goal was to drive people from a global search box into a vertical search experience helped by behavioural patterns and attractive search features.
“Great technology was not enough. We needed a partner fitting our culture: customer centric, highly adaptable and focused on UX - which is how we present the technology to our customer and how our customer uses it. So we wanted a solution where we can select different ready-made components and easily deploy them within a big business, constantly facing critical moments with high traffic peaks.”
Ecommerce Tech Director, Carrefour.es