Last year, the company had a record-breaking Black Friday and raked in nearly $1.3 million in online sales.

This is how Contentsquare helped Hobbycraft create a successful 2019 Black Friday digital strategy and how they're planning to follow up on last year's success in 2020:

- Make confident decisions on the fly: Contentsquare gave Hobbycraft real-time access to customer behavior data and key metrics so they could make confident, data-driven decisions.

- Reassure senior stakeholders with visual data: Leveraging data from Contentsquare's live zoning tool, Hobbycraft could back up the team's decisions with indisputable data.

- Take the business on a journey: While 2019 proved to be a record-breaking year for the company, they are committed to making 2020 a success, too. Contentsquare gave Hobbycraft valuable insights into what worked well last year and opportunities for this year's holiday season.